Start with business model and total cost
Compare subscription fees, lead fees, commission, payment processing and any paid placement. Calculate the cost over a client relationship rather than judging the first appointment alone.
Check how visibility is allocated
Ask whether profiles rotate, paid listings outrank others, incomplete profiles are indexed and filters match your real specialisms. A directory should make fit clearer instead of forcing every professional into the same generic presentation.
Understand who owns the relationship
Read the terms for messaging, repeat bookings, cancellations, records, reviews, data access and leaving the platform. Clinical professionals must also check whether the workflow supports their regulatory responsibilities.
Run a measured test
Publish a complete profile, use a distinct referral link where available and review suitable enquiries and completed bookings after a defined period. Keep the listing only when the quality and economics make sense.