Create one clear professional identity
Use the same public name, professional title, location and core specialisms across your website, BYOU profile and relevant memberships. Explain ambiguous titles in language a prospective client understands.
Publish pages that answer specific questions
Give each substantial service a descriptive page with provider, audience, format, duration and confirmed price. Publish educational material only when it adds real expertise instead of repeating generic definitions.
Earn corroborating mentions
Professional-body profiles, podcast notes, event speaker pages, partner websites and genuine editorial coverage can connect your name with your field. Avoid purchased links, mass directories and copied guest posts.
Keep access technically simple
Public pages should return readable HTML, use canonical URLs, appear in a sitemap and avoid accidental noindex directives. Search visibility and AI citations still depend on relevance and authority; neither can be guaranteed.