Lead with the client context
Open with the situations, goals or questions you commonly support. Use the language a client recognises while keeping professional claims accurate and within your scope.
Explain your approach in plain language
Name a modality only when you also explain what it means during a session. Distinguish qualifications, memberships and lived experience so readers can assess each appropriately.
Turn broad expertise into services
Each service needs a clear name, intended audience, duration, format, price and description of what happens. Avoid combining unrelated offers into one vague listing.
Use evidence responsibly
Use current professional photos, verified credentials where relevant and authentic reviews collected within applicable ethical rules. Never invent outcomes, scarcity, qualifications or client stories.