Name the service specifically
Use a name that reflects the type of session and relevant focus. Avoid internal modality labels or poetic names that give no clue about the offer.
Describe who it is for
State the situations, experience level or goals the service is designed around. Also name important exclusions, prerequisites or jurisdiction limits where relevant.
Explain what happens
Outline preparation, the live session, tools or activities and any follow-up. Use plain language and avoid guaranteeing a transformation or clinical result.
Publish practical facts together
Display duration, online or in-person format, verified location where applicable, confirmed price, cancellation terms and the next available booking route.