Define the audience and scope
State who the program is designed for, any prerequisites and what sits outside its professional scope. Avoid diagnosing readers or promising a guaranteed personal outcome.
Show the complete structure
List the number and length of sessions, modules, resources, live support, delivery dates or access period and whether participation is individual or group-based.
Price the whole commitment
Explain total price, currency, instalments where supported, expiry, cancellation and refund terms. Compare the program with your single-session offer before choosing the format.
Plan delivery after purchase
Confirm how the client receives access, how the professional contacts them, what information is collected and how questions or safeguarding concerns are handled.